Tie Dye Japanese Denim made in Oakayama by NokNok available at 3939 shop now!!

The label’s jeans blend new ideas for washes, colours and patterns with traditional production techniques from Japan. “We hope that feeling comes through every time you put them on, or someone else takes them off you…” comments brand designer, Angel Nokonoko.

“Z-Boys and the film ‘Lords of Dogtown’ are two important pages in a thick sketchbook of inspiration,” says Spanish CSM graduate Nokonoko. He adds: “The current range is focused on our strength: Jeans and T-shirts for both men and women, all of which are created in London’s vibrant, fun and artistic East.” NokNok is available at 3939 store now and online here.